CTR Aftermarket

Brand

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Management Philosophy & Mission

We create a safe world through continuous innovation

that enhances employee happiness, client trust, and social progress.

When we think of safety, we see beyond our business to see our employees.

When we think of safety, we see beyond our products and see our customers' lives.

When we think of safety, we see the world we will live in together.

We are committed to the value of safety and drive innovation for our employees’ happiness,

customer trust, and society's progress.

CTR Group builds a safer world and enhances lives.

When we think of safety, we see beyond our business to see our employees.

When we think of safety, we see beyond our products and see our customers' lives.

When we think of safety, we see the world we will live in together.

Vision

Central to your safe mobility.

Central (Role)

Our company, which name signifies “center” and “core”, will aim for

to your (Target)

our employees, clients, and all members of our society

safe (Goal)

to live a safe life

mobility (Business)

by becoming a core company that provides safe products and services for all types of transportation.

CTR prepares a world where anyone can enjoy a safe mobility life using quality products made in a safe environment and innovative services.

We also continuously invest in sustainable technology for future generations, utilize our core technology and skills to expand our business and ultimately aim to be a mobility business leader that supplies safe products and services for all modes of transportation.

Core Value

CTR Way

CTR Way is a detailed guideline that shows how our core values are practiced by everyone in CTR. CTR Way consists of the following ten categories. These categories serve as a standard by which everyone in CTR think and act. CTR Way provides the answer to the question, “Am I thinking and acting the right way?”. If what you do meet the standards stated in CTR Way, the answer is yes. Therefore, CTR Way lies at the heart of all our decisions.

01. CTR people take on challenges with an open and flexible mindset.

02. CTR people work in a smart and efficient manner.

03. CTR people seek CTR’s interest before the team’s, and the team’s interest before my own.

04. CTR people voluntarily seek self-development and grow together with colleagues.

05. CTR people pursue excellence.

06. CTR people demonstrate full responsibility based on freedom.

07. CTR people act proactively.

08. CTR people meet strict ethical standards and principles.

09. CTR people pursue a horizontal culture.

10. CTR people act based on respect for humankind.

CI

Word Mark

The word mark of CTR indicating ‘Center’ and ‘Core’ expresses Central as acronym of CTR. Here C means ‘Challenge, T means ‘Trust, R means Responsibility & Respect. All products delivered CTR indicate reliability and unlimited possibility so that all customers use safely and also indicates advancing to the world as a global leader.

Meaning from shape of CTR

Sloped angle for CTR word mark is 66.5° and created as a concept of globe’s axis 66.5° on revolving orbit and this means CTR’s global progress and dynamic aspects toward future.

Meaning of ratio

This word mark is created with its ratio, Horizontal (3.65): Vertical (1) Here ‘1’ means an industry leader and winner. ‘36.5’ indicates human body’s temperature, which means human-centric management and 365 days' customer satisfaction-prioritized management.

Color System

Passion Red

Sloped angle for CTR word mark is 66.5° and created as a concept of globe’s axis 66.5° on revolving orbit and this means CTR’s global progress and dynamic aspects toward future.