CTR
Brand
Brand
Vision
Role
Our company, which name signifies “center” and “core”, will aim for
Target
our employees, clients, and all members of our society
Goal
to live a safe life
Business
by becoming a core company that provides safe products and services for all types of transportation.
Vision of CTR, Central to your safe mobility means it is a core company that adds safety to every move. CTR has a vision that it will expand its business area by various means of transportation based on its core technologies and capabilities, provide safe products and services, and become a core company indispensable to customers and society.
To this end, we are increasing R&D investment, establishing a healthy and safe working environment, and implementing a strategy to enhance safety quality.
Core Value
Challenge
The highest quality
Continuous innovation
Teamwork
Tight bond
Strong partnership
Responsibility
self-regulation
Professional
Respect
Consideration and encouragement
Trust on colleagues
CTR Way is a detailed guideline that shows how our core values are practiced by everyone in CTR. CTR Way consists of the following ten categories. These categories serve as a standard by which everyone in CTR think and act. CTR Way provides the answer to the question, “Am I thinking and acting the right way?”. If what you do meet the standards stated in CTR Way, the answer is yes. Therefore, CTR Way lies at the heart of all our decisions.
01. CTR people take on challenges with an open and flexible mindset.
02. CTR people work in a smart and efficient manner.
03. CTR people seek CTR’s interest before the team’s, and the team’s interest before my own.
04. CTR people voluntarily seek self-development and grow together with colleagues.
05. CTR people pursue excellence.
06. CTR people demonstrate full responsibility based on freedom.
07. CTR people act proactively.
08. CTR people meet strict ethical standards and principles.
09. CTR people pursue a horizontal culture.
10. CTR people act based on respect for humankind.
CI
Word Mark
The word mark of CTR indicating ‘Center’ and ‘Core’ expresses Central as acronym of CTR. Here C means ‘Challenge, T means ‘Teamwork (Cooperation), R means Responsibility & Respect. All products delivered CTR indicate reliability and unlimited possibility so that all customers use safely and also indicates advancing to the world as a global leader.
Meaning from shape of CTR
Sloped angle for CTR word mark is 66.5° and created as a concept of globe’s axis 66.5° on revolving orbit and this means CTR’s global progress and dynamic aspects toward future.
Meaning of ratio
This word mark is created with its ratio, Horizontal (3.65): Vertical (1) Here ‘1’ means an industry leader and winner. ‘36.5’ indicates human body’s temperature, which means human-centric management and 365 days' customer satisfaction-prioritized management.
Brand Slogan
CTR's slogan expresses its brand will to provide high-quality products to aftermarket customers based on the know-how and technical skills it has accumulated as an OE supplier for about 60 years.
Color System
Passion Red
Printed Color Pantone 485CProcess Color C5 M98 Y100 K0
RGB Color R226 G35 B26
Steel Gray
Printed Color Pantone Cool Gray 9CProcess Color C0 M0 Y0 K65
RGB Color R120 G120 B12
Eco Green
Printed Color Pantone 7724CProcess Color C82 MO Y67 K11
RGB Color RO G150 B108
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Steel Gray
The first sub color of CTR, which symbolizes safety out of our products and direction of future oriented business.
Eco Green
The second sub color of CTR, which symbolizes the future business and Eco-friendliness of our R&D strategy.
