Set a Challenging Goal
New Initiatives and Improvements
Encouragement for Failure
Based on Trust
Aim for Common Goals
Principle and Fairness
Communication and Understanding
Compliance with Ethics
Respect our Community
Respect our Colleagues
Warmth and Encouragement
CENTRAL Way is a detailed guideline that shows how our core values are practiced by everyone in CTR. CENTRAL Way consists of the following ten categories. These categories serve as a standard by which everyone in CTR think and act. CENTRAL Way provides the answer to the question, “Am I thinking and acting the right way?”. If what you do meet the standards stated in CENTRAL Way, the answer is yes. Therefore, CENTRAL Way lies at the heart of all our decisions.
01. CTR people take on challenges with an open and flexible mindset.
02. CTR people work in a smart and efficient manner.
03. CTR people seek CTR’s interest before the team’s, and the team’s interest before my own.
04. CTR people voluntarily seek self-development and grow together with colleagues.
05. CTR people pursue excellence.
06. CTR people demonstrate full responsibility based on freedom.
07. CTR people act proactively.
08. CTR people meet strict ethical standards and principles.
09. CTR people pursue a horizontal culture.
10. CTR people act based on respect for humankind.
The word mark of CTR indicating ‘Center’ and ‘Core’ expresses Central as acronym of CTR. Here C means ‘Challenge, T means ‘Teamwork (Cooperation), R means Responsibility & Respect. All products delivered CTR indicate reliability and unlimited possibility so that all customers use safely and also indicates advancing to the world as a global leader.
Meaning from shape of CTR
Sloped angle for CTR word mark is 66.5° and created as a concept of globe’s axis 66.5° on revolving orbit and this means CTR’s global progress and dynamic aspects toward future.
Meaning of ratio
This word mark is created with its ratio, Horizontal (3.65): Vertical (1) Here ‘1’ means an industry leader and winner. ‘36.5’ indicates human body’s temperature, which means human-centric management and 365 days' customer satisfaction-prioritized management.
CTR's slogan expresses its brand will to provide high-quality products to aftermarket customers based on the know-how and technical skills it has accumulated as an OE supplier for about 60 years.
Main Color Passion Red in the word mark indicates passion and courage to spread CTR’s endless potential capabilities for future.
Secondary Color Steel Grey in logo type indicates safety and future-centric business directions felt by CTR’s products.