CTR
Brand
Brand
Vision
Central (Role)
Our company, which name signifies “center” and “core”, will aim for
to your (Target)
our employees, clients, and all members of our society
safe (Goal)
to live a safe life
mobility (Business)
by becoming a core company that provides safe products and services for all types of transportation.
CTR prepares a world where anyone can enjoy a safe mobility life using quality products made in a safe environment and innovative services.
We also continuously invest in sustainable technology for future generations, utilize our core technology and skills to expand our business and ultimately aim to be a mobility business leader that supplies safe products and services for all modes of transportation.
Core Value
Challenge
The highest quality
Continuous innovation
Trust
Tight bond
Strong partnership
Responsibility
self-regulation
Professional
Respect
Consideration and encouragement
Trust on colleagues
CTR Way is a detailed guideline that shows how our core values are practiced by everyone in CTR. CTR Way consists of the following ten categories. These categories serve as a standard by which everyone in CTR think and act. CTR Way provides the answer to the question, “Am I thinking and acting the right way?”. If what you do meet the standards stated in CTR Way, the answer is yes. Therefore, CTR Way lies at the heart of all our decisions.
01. CTR people take on challenges with an open and flexible mindset.
02. CTR people work in a smart and efficient manner.
03. CTR people seek CTR’s interest before the team’s, and the team’s interest before my own.
04. CTR people voluntarily seek self-development and grow together with colleagues.
05. CTR people pursue excellence.
06. CTR people demonstrate full responsibility based on freedom.
07. CTR people act proactively.
08. CTR people meet strict ethical standards and principles.
09. CTR people pursue a horizontal culture.
10. CTR people act based on respect for humankind.
CI
Word Mark
The word mark of CTR indicating ‘Center’ and ‘Core’ expresses Central as acronym of CTR. Here C means ‘Challenge, T means ‘Trust, R means Responsibility & Respect. All products delivered CTR indicate reliability and unlimited possibility so that all customers use safely and also indicates advancing to the world as a global leader.
Meaning from shape of CTR
Sloped angle for CTR word mark is 66.5° and created as a concept of globe’s axis 66.5° on revolving orbit and this means CTR’s global progress and dynamic aspects toward future.
Meaning of ratio
This word mark is created with its ratio, Horizontal (3.65): Vertical (1) Here ‘1’ means an industry leader and winner. ‘36.5’ indicates human body’s temperature, which means human-centric management and 365 days' customer satisfaction-prioritized management.
Color System
Passion Red
Printed Color Pantone 485CProcess Color C5 M98 Y100 K0
RGB Color R226 G35 B26
Steel Gray
Printed Color Pantone Cool Gray 9CProcess Color C0 M0 Y0 K65
RGB Color R120 G120 B12
Eco Green
Printed Color Pantone 7724CProcess Color C82 MO Y67 K11
RGB Color RO G150 B108
Passion Red
The main color of CTR, which symbolizes unlimited potential, courage to look toward the future and passion.
Steel Gray
The first sub color of CTR, which symbolizes safety out of our products and direction of future oriented business.
Eco Green
The second sub color of CTR, which symbolizes the future business and Eco-friendliness of our R&D strategy.
